A man who inspired a massive network of followers in the analog age gets resurrected for a connected, social world. Grateful Dead fans can now immerse themselves in the life of founding member Jerry Garcia with an unprecedented archive of music, concerts, photos and artwork. 

This project was a labor of love with a fantastic team at Critical Mass. Our work was featured in Rolling Stone, Communication Arts, Sound Opinions and a SxSW panel. The team won the Best Music Web Site 2014 WebAward.

A more detailed case study with full credits can be found on Behance.

16-year-old me would be very proud.

Role: Design, Art Direction, Concept